Riley Rentals LLC: Privacy Policy
Effective Date: April 2026
1. Introduction and Scope
Riley Rentals LLC (“we,” “us,” or “our”) is committed to protecting the privacy of our clients and website visitors. This Privacy Policy outlines how we collect, use, and safeguard personal information obtained through our website and during the course of providing event planning and equipment rental services.
2. Information We Collect
To provide our specialized services, we collect the following categories of information:
Contact Information: Name, email address, phone number, and physical billing/delivery addresses.
Event Data: Event dates, venue locations, and specific inventory selections made through our “Build a Cart” feature.
Payment Information: All financial transactions are processed through Stripe. We do not store or have access to your full credit card numbers or bank account details.
Technical Data: We may collect IP addresses, browser types, and usage patterns through cookies to improve the website’s functionality.
3. How We Use Your Information
Your data is used strictly for business operations, including:
Generating accurate quotes and managing inventory availability.
Scheduling deliveries and setups within the Chicagoland area.
Processing payments and verifying financing via Klarna or Afterpay.
Communicating regarding weather-related adjustments or contract updates.
4. Data Retention and Security
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Security: We implement industry-standard administrative and technical safeguards to protect your data.
Third-Party Disclosure: We do not sell or rent your personal information. Data is only shared with essential third parties (e.g., Stripe, delivery logistics) required to execute your rental contract.
5. Cookies and Tracking Technologies
Our website, developed by G&U Studios, uses cookies to enable the “Build a Cart” and “Quote Request” functionality. These cookies allow the site to “remember” your rental selections as you browse. You may disable cookies in your browser settings, but please note that doing so may prevent you from successfully submitting a quote request.
6. Your Rights and Choices
Under applicable laws, you have the right to:
Request a copy of the personal data we hold about you.
Request that we correct or delete your personal information (subject to active rental contracts).
Opt-out of any marketing communications, should we implement them in the future.
7. Limitation of Liability (Protects G&U Studios)
Riley Rentals LLC and its technology partner, G&U Studios, provide this website as an informational and booking tool. While we strive for 100% accuracy, we are not liable for:
Temporary technical glitches or “bugs” within the cart system.
Minor discrepancies in real-time inventory tracking.
Data breaches originating from third-party payment processors or external service links.